Bitebro – Privacy Policy

Last updated: September 12, 2025

Who we are

Bitebro Pty Ltd (ABN 41 690 701 994) ("Bitebro", "we", "us", "our")

  • Email: admin@bitebro.com
  • Website: www.bitebro.com
  • Apps: Bitebro mobile application(s)

1. About this Policy

This Privacy Policy explains how we collect, use, disclose and protect your personal information when you use the Platform. By using the Platform, you consent to this Policy.

Bitebro is an AI-powered food choice assistant that gives general, real-time guidance to help users make more mindful food choices. Bitebro is not a medical device or a substitute for personalised medical or dietary advice.

2. Information We Collect

We may collect:

  • Account details: name, email, password, date of birth.
  • Photos & content: food/menu images, text entered in chat.
  • Usage data: scan counts, feature usage, crash logs, device info.
  • Billing: handled by third-party processors (Stripe, PayPal, Apple/Google).
  • Referral & affiliate data: who referred you, who you referred, referral codes used, affiliate attribution, reward tracking.
  • Feedback & surveys: if you choose to participate.

3. How We Use Your Information

  • To provide and operate the Platform.
  • To personalise recommendations based on your goals and preferences.
  • To track referrals, allocate points, and run rewards or giveaways.
  • To track affiliate referrals, calculate commissions, and pay approved Affiliates.
  • To communicate with you (service updates, surveys, marketing if you consent).
  • To detect misuse, prevent fraud, and comply with laws.
  • To improve our AI models and service quality.

4. Disclosure of Information

We may disclose personal information to:

  • Service providers (hosting, analytics, AI, payments).
  • Affiliates (for limited referral performance data).
  • Legal authorities if required by law.
  • Partners, only with your explicit consent.

5. Referral & Affiliate Data

Referral data is stored to confirm eligibility for rewards or commissions.

Affiliate data may include anonymised performance reports shared with approved partners.

Abuse of referral or affiliate systems may result in account suspension and data being shared for fraud prevention.

6. Retention

We keep referral and affiliate data as long as necessary for rewards, commissions, and compliance. Other data is retained as required for legal, tax, or operational reasons.

7. Your Rights

  • Access, correct, or delete your data.
  • Opt out of marketing at any time.
  • Withdraw consent for referral tracking (note: this may disable referral features).

8. Security

We use encryption and other safeguards to protect your data, but no system is 100% secure.

9. Cookies & Attribution

Referral and affiliate tracking may rely on cookies, device IDs, or attribution SDKs. Disabling them may limit referral benefits.

10. Changes

We may update this Policy. Continued use of the Platform means you accept the updated Policy.